STAR (Sales Traction Assessment Report) is a B2B sales performance management protocol.  STAR produces analytics and insights supporting company efforts to train, counsel, motivate and LEAD sales managers and sellers toward peak performance. 
Today's business climate is brutally competitive and hard.  Thus, "sales" is competitive and hard...complex too.  Unfortunately, performance management tools are complex as well.  When something is hard and complicated, it's of no value.  STAR is a different performance management protocol: it's simple to implement and easy to manage, yet it creates the accountability needed to keep revenue drivers producing at their optimum levels and capabilities. 
Who does STAR benefit?
STAR benefits all engaged in company revenue operations including senior leadership through line managers and sellers.  More.   
How does STAR work?
STAR is a quarterly B2B performance management protocol ensuring high-value communication between sales manager and seller.  More. 
Do you need STAR?
If your sales team is not operating up to its potential or to the levels of performance you need, then yes, you need STAR.  More.  
Sales management is difficult on a good day! Being a seller is no walk in the park either.  (Ask Alexa, if you want to confirm.) 

​High value communication between your sales managers and sellers is necessary for maximum revenue performance.  STAR is the ultimate protocol that promotes the frequent conversations that must be happening inside your company.
STAR insights and results    
 Who benefits from STAR                  
Call 917-207-5183, or email: Michael@core6advisors.com
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