New Selling Reality: 4 Skills Ensuring Success Today
Even before Spring 2020, ad-tech B2B selling was super challenging. In the blink of an eye, we learned what Covid 19 was and the world changed. So too did the definition on what constitutes successful and efficient B2B selling. Core 6 Management Advisors excitedly presents “The New Selling Reality: 4 Skills Ensuring Success Today” for all levels of sellers who appreciate the recent heightened sense of urgency regarding appropriate and meaningful sales skill development. Sellers who participate in this workshop will learn the four necessary and relevant skills needed for success now, more than ever:
1. "Value-speak"
To succeed in today’s selling environment, you need to speak the language of value with every customer, and in every selling interaction. Sellers who learn to consistently answer “so what?” will successfully address what the client truly cares about and thus, garner increased trust and credibility. You will learn the language of “value-speak” and how to use it fluently with every type of buyer and in every type of selling situation.
2. Qualifying:
Time is the ultimate and perennial competitor for sellers as you must successfully manage client sales cycles and quarterly revenue performance. High performing sellers are those who consistently and naturally use strong qualifying skills to always know where the buyer stands. You will learn how to identify and qualify the six “transactional intelligence” elements that exist with every deal and account.
3. Communication:
How a seller talks, writes emails, presents proposals, and zooms correlates directly to the level of engagement and trust earned from clients. Successful sellers are those who distill and articulate offering complexities while deftly and judiciously influencing buying decisions. You will learn how to frame the right message and apply the appropriate tone in all client interactions.
4. Empathy:
First , a buyer is a human being and that means sellers who expertly balance acceptance, caring and patience against business objectives will thrive. While the power dynamic between buyer and seller shifts daily, the current environment means taking care of each other is as important as taking care of business. You will learn to be more human in your selling interactions, and more genuine with your business persona.
Workshop Details:
1. "Value-speak"
To succeed in today’s selling environment, you need to speak the language of value with every customer, and in every selling interaction. Sellers who learn to consistently answer “so what?” will successfully address what the client truly cares about and thus, garner increased trust and credibility. You will learn the language of “value-speak” and how to use it fluently with every type of buyer and in every type of selling situation.
2. Qualifying:
Time is the ultimate and perennial competitor for sellers as you must successfully manage client sales cycles and quarterly revenue performance. High performing sellers are those who consistently and naturally use strong qualifying skills to always know where the buyer stands. You will learn how to identify and qualify the six “transactional intelligence” elements that exist with every deal and account.
3. Communication:
How a seller talks, writes emails, presents proposals, and zooms correlates directly to the level of engagement and trust earned from clients. Successful sellers are those who distill and articulate offering complexities while deftly and judiciously influencing buying decisions. You will learn how to frame the right message and apply the appropriate tone in all client interactions.
4. Empathy:
First , a buyer is a human being and that means sellers who expertly balance acceptance, caring and patience against business objectives will thrive. While the power dynamic between buyer and seller shifts daily, the current environment means taking care of each other is as important as taking care of business. You will learn to be more human in your selling interactions, and more genuine with your business persona.
Workshop Details:
- Duration: ten hours
- Cost: call for quote
- Mode: in-person or zoom
- More information: email Michael@Core6Advisors.com or call 917-207-5183