Core 6 Principles

Sales Leadership Training, in association with the IAB

On 3, 4 June 2020, Core 6 Management Advisors will be facilitating the incredibly powerful Sales Leadership Training workshop in association with partner IAB. This two-day, robust and comprehensive workshop held in New York provides intensive skill training for entry to mid-level sales managers. The goal of the workshop is for participants to learn foundational and actionable sales management principles, methods, and skills that will immediately empower higher productivity as a leader of those who drive revenue. The two-day session is divided into four main chapters considered essential for all sales managers to master:

Driving Peak Performance

Understanding foundational management and motivation strategies including effective and communication approaches and feedback techniques. Intensive examination of how to create and manage a positive and redeeming sales culture within your sales team, no matter how big or small.

Revenue Development

Learning the three key levers (time management, account planning, and business intelligence) that drive operational strength and positive selling activities and behaviors that drive maximum results.

Talent

Learning to hire effectively and quickly ramp new sellers including recruiting management and best practices, on-boarding protocol, and new-hire integration into company culture and business practices.

Developing Your #1 Asset: Human Beings

Sales managers will learn how to teach sellers the necessary and proven skills that yield strong and consistent results. Skills include prospecting, preparation (agenda setting), presentation and communication, qualifying, objection handling, closing and negotiating.

Testimonials

Sarineh Croft, Tremor Video DSP

"Over the length of two days, Michael discussed core skills that all managers/leaders in our ad community need in order to succeed. I left incredibly motivated to share what I had learned not only with my counterparts but was able to immediately put processes in place with my team to help with their growth & development. I’m excited to continue to work with Michael in the future and elevate my leadership skills."

Derrick Standifer, Simpli.fi

"Michael's IAB Sales Leadership Training Workshop was an invaluable experience that allowed me to put into practice much of what I learned with immediate business results. Particularly what I liked about Michael's workshop is that it's based on his own first hand experience of figuring out how to lead a sales organization. This workshop is great for all sales leaders and those who are transitioning into a sales leadership role. I highly recommend it."

Kara Ash-Riccardi, Spectrum Reach

"The session at the IAB lab with Michael was the most valuable training I have ever attended. I loved that it was extremely interactive and he found a way to make every lesson relevant to each individual (we all had different roles & are in different stages of our careers). Michael made everyone extremely comfortable to be vulnerable and ask questions but also challenged each of us in the very best way. Any person who is in a sales leadership role or interested in becoming a manager eventually, should 100% attend this training."

Stephanie Scheper, Tremor Video DSP

"Michael’s IAB workshop last June was an invaluable session covering countless principles to best lead a sales organization. After the two day session, I felt well equipped to hit the ground running due to the tangible action plan I was able to outline! I highly recommend this program for anyone in sales management looking to refine and better develop their approach to motivating sellers."

Workshop Details

June 3, 4 2020
9am to 5pm both days (light breakfast at 8.30a and lunch provided)
IAB: 116 E, 27th St., 8th Fl., New York City
Click here for more information and to register