Yet the reason I write now is solely because of me...I'm not trying to market or sell or push anything. I just need to talk. Today's subject is loss, and the brief examination of how we feel about our media world and our "connectedness". Literally 5 minutes ago I walked by the TV during a Today Show episode and stood dumbfounded at how one particular marketer is promoting their "back to school" wares...I stuck around for a few more commercials and was equally dumbfounded...I know this is not news, but when did marketing and advertising get so stupid. Are WE stupid? Are we a stupid people here in this grand country of ours? I look around in my professional circles and see so many bright, earnest, and well-intentioned people and then I turn on media (ANY media) and just want to start writing apology notes to the world.
In my deep heart, I love media. I love magazines. I love good television. I love newspapers. I love good web sites. I love good web sites that bring stuff to my door in a day. I love how connected I feel because of media. And yet I loathe it too. And it is with that conflict that I live most days. I am a baby-boomer citizen of our grand capitalistic society and I'm proud of it. But I also feel the need to write those apology notes!
There's a guy I've been following named James Altucher and he writes some pretty good stuff...he wrote a column recently about how to deal with loss which of course, doesn't sound like it applies here but it does. We have lost something in our society as a result of all this "connectedness". There are so many good things that we've gained as a result and I wouldn't change it for anything, but I just think sometimes we need to slow it down and think more. Slow it down and talk more. Just slow it down generally. Most of the article to which I provide a link above does not at all refer to the theme of this post, it refers to losing cherished things in your life (people, friendships, good jobs, etc), yet when I read this verse from Mr. Altucher, I straightened in my chair:
"I wasted so much time worrying. Regretting the loss of a life I thought I was entitled to."
I don't want to feel entitled at all - AT ALL. None of us do. And yet, sometimes media promotes entitlement. Or rather, I allow myself to feel entitled and I blame media. (Yeah I know, I have nobody to blame but myself.) And marketers make me worry that I'm not "doing it right". So what's the loss here for me and us? Have we lost something we can't get back because of all this fancy schmancy technology? The majority of us will probably disagree with me yet I urge us all to think about this deeply. I LOVE technology, but I don't love being a human being and sometimes - a lot of times - I feel I'm slowly being replaced. I don't want to lose myself. None of us do.
Through these posts and my daily life here at Core 6 with my great clients, I will ALWAYS live to fight another day. Today, I leave you with more from Mr. Altucher:
"I lost that life. And found another. It's the gap in between that's the secret ingredient. Be gentle with yourself in the gap. Gentleness is what has worked for me now."